Celebrating London’s diversity on the big stage.
Eid Festival.
OUTDOOR EVENT PRODUCTION FOR THE GLA
The key objective of the annual Eid event is to celebrate London’s diverse communities and showcase their offering of art, culture, fashion, literature, and their contribution to London. The event aims to be inclusive, celebrating London’s diversity and culture.
The Brief.
Heart was engaged by the Mayor of London’s office and the Greater London Authority to deliver the twelfth annual Eid Festival at London’s Trafalgar Square, attended by more than 25,000 people throughout the day. With just six weeks to deliver the event, Heart led the delivery of all aspects of the event from technical production and stage management to onsite management of all artists, visitors and the Mayor of London himself.
Heart also tended to all on-site caterers, sponsors and traders to ensure they were carefully managed. This was completed in line with the various key stakeholder’s regulations, including Westminster City Council, all blue light services and health and safety teams.
The Solution.
Eid festival is a unique cultural event to mark the end of Ramadan, developed in partnership with London based arts, culture and grass roots Muslim organisations this vibrant festival brings communities, families and friends together to enjoy the celebrations.
We worked on behalf of the GLA and the Mayor of London to produce the energetic festival. The main stage featured a mix of traditional and contemporary acts from choirs, bands and dance troupes to poetry and stand-up comedy. Something for everyone to enjoy. Outside of the main stage we had several global food stalls serving up tasty treats from every corner of the Muslim world.
We also had several interactive and creative areas where people could learn Calligraphy, join in with a drama/poetry class or add their own splash of creativity to a large art wall. Or even take part in a kickabout with Sisterhood FC.
The event saw major stars perform across the six hours’ worth of entertainment with an extensive breadth of coverage delivered as a result.
The Results.
25k
Attendees
6
Hours of Entertainment
12
Acts Performed